eBay creates a surprise with Artefact 3000

We all know eBay, global key player in e-commerce worldwide for more than 20 years, which now has more than 185 million active users. We've searched for nuggets, bid on ads... even if some people have forgotten about it: in France (5 million French users), it's been a long time since eBay has spoken out.

eBay and French agency Artefact 3000 refresh our memories with a comeback campaign for the site that never left France actually.

Because eBay has never stopped developing and its range of products and services is more up-to-date than ever: refurbished, new, spare parts, live sales of vintage objects, etc. It is this more assertive positioning on sustainability that the campaign highlights to revive the iconic brand in the hearts of French people.

Through a film directed by Vincent Lobelle (Iconoclast), broadcast from September 25 on TV, digital and cinema, which takes us into the ambitious project of a young girl to revive her father's passion for photography. In secret she will repair his old film camera, searching for spare parts, tools and vintage accessories on eBay. An emotional daughter-father adventure with a big surprise in store that assume with humour and impertinence the (non-)return of the brand.

« Le fait qu’une marque assume ce que le public pense d’elle et même ose en jouer... c’est rare et c’est un super terrain de jeu créatif. Avec eBay, nous avons pu partir d’un insight réel pour apporter de la justesse au message final... et une pointe d’humour ! »

"The fact that a brand takes on board what the public thinks of it and even dares to play on it... it's rare and it's a great creative playground. With eBay, we were able to start from a real insight and bring accuracy to the final message... and a touch of humour!"
​Fabienne Fiorucci Fouï, Artefact 3000 Executive Creative Director

⚒️ Credits ⚒️

Agency: Artefact 3000
​Executive Creative Director: Fabienne Fiorucci Fouï ​
​Copywriter: Elie Souffan / Victor Chevalier
​Art Director: Steven Poindron ​
​Strategic Planner: Jean Allary ​
​Account Managers: François Brogi / Leïla Achour / Louis Perrot / Dorian Libet Descorne ​
​Brand Managers: Ségolène de Noray / Alice Truong / Fabian Sauter ​
​TV Producer: Isabelle Ménard ​
​Director: Vincent Lobelle
​Production: Iconoclast
​Sound: Schmooze

👀 About Artefact 3000 👀

Artefact 3000 is the creative agency of Artefact.
​Artefact 3000 is a future-friendly creative agency that combines creative talent with data know-how. For its clients: we see data as a formidable tool for building effective brand strategies and for being creative across the entire consumer journey, from branding to performance. For its creative culture: we see the major societal and technological changes in our world with a positive eye and like to play with them. In its organisation: we work with today's tools and methods to ensure simplicity, speed and fluidity in the relationship with our clients.