Old El Paso Invites Lena Mahfouf to Spice Things Up as Its New Face.
Paris, October 3 - Old El Paso, the iconic Mexican-inspired cuisine brand, recently made waves at a Parisian fashion show by reaching out to renowned influencer Lena Mahfouf. This exciting activation, orchestrated by Paris-based Artefact 3000 agency, was designed to celebrate Lena's passion for Old El Paso spice blends.
Lena Mahfouf, known for her love of cooking and dynamic presence on social media, shared her fondness for Old El Paso products with her followers during her August vlogs. It was from there that the idea of a bold collaboration proposal took shape:
Old El Paso decided to surprise Lena by offering her the role of the new face of the brand at a Parisian fashion show. A team of performers proudly displayed tortilla-shaped signs, creating an unforgettable and whimsical visual presence.
Mission accomplished: Lena couldn't resist the allure of tortillas and joined the performers, taking photos with them and confirming her love for Old El Paso products. Stay tuned for more…
This unexpected initiative once again demonstrates that creativity and audacity can successfully blend to bring a breath of fresh air to a highly conventional setting.
Press kit OEP Lena.zip
ZIP - 21 Mb
Credits :
Head of Artefact 3000: François BROGI
Creative Lead: Charles-Antoine DE SOUSA
Social Media Lead: Anh-Dao LEPINAUX
Art Director: Benjamin LANGE
Social Media Creative: Matilda DEVILLERS
Business Director: Leila ACHOUR
Account Director: Amandine MORY
Account Manager: Paul FOISNEAU
Photographer: @jtmaveclestripes
Old El Paso Marketing Director France & Iberia: Rodrigo PATINO
Senior Brand Experience Manager Old El Paso: Amélie RIBOT
About Artefact 3000
www.artefact3000.com — Artefact 3000 is the creative agency of Artefact.
Artefact 3000 is a future-friendly creative agency that combines creative talent with data know-how. For its clients: we see data as a formidable tool for building effective brand strategies and for being creative across the entire consumer journey, from branding to performance. For its creative culture: we see the major societal and technological changes in our world with a positive eye and like to play with them. In its organisation: we work with today's tools and methods to ensure simplicity, speed and fluidity in the relationship with our clients.