You can find anything on eBay... especially things you won’t find anywhere else!

Today, eBay unveils its new communications campaign in France for traditional media, television, press, display advertising and digital channels, developed in partnership with the Artefact 3000 agency. After making its big comeback (even though it never really left!) with an initial campaign last September, the pioneering e-commerce platform now returns to center stage to put its vast and diverse selection in the spotlight. Whatever you’re looking for, you’ll find it on eBay – especially things you won’t find anywhere else!

eBay still has plenty of surprises in store

Last September, eBay made a high-profile media comeback with a self-deprecating campaign that highlighted not only its unique link to France, but also its commitment to promoting more sustainable consumption, notably by extending the lifespan of all kinds of consumer products.

Now, eBay continues its comeback with two new brand videos aimed at debunking some of the common misconceptions people have about the site. Besides being the platform of choice for collectors and enthusiasts, eBay is home to a huge inventory that’s only grown more diverse over the years: refurbished and second-hand items, vintage home decor, and even spare parts! Filled with treasures you won’t find anywhere else, eBay truly has something for everyone.

“The reaction to our previous campaign overwhelmingly confirmed French consumers’ strong attachment to eBay. Going forward, we want to keep challenging people’s assumptions about eBay and highlighting the immense variety of products you can find on our platform, including some that people may not necessarily associate with us. In its 23 years in France, eBay has developed an extraordinary selection of items with exciting finds for every user, no matter how unique their needs and interests may be. We want to reinforce that reflex of looking on eBay, whatever you’re looking for,” explains Ségolène de Noray, Marketing & Communication Director, eBay France.

In the two videos directed by Emma Benestan, eBay again turns to self-deprecating humor to question the hasty judgments that people sometimes make about the platform. Viewers find themselves listening in on the thoughts of a teenager celebrating his birthday and an office worker who’s more than a bit skeptical about receiving a package from eBay. While the first reacts with disappointment and the second with mockery, they’re both in for a surprise when they open their packages… These two familiar scenes aim to remind French consumers that they can always find what they’re looking for on eBay, whose catalog is still unmatched in terms of richness and variety.

“Once again, eBay has opted for a humorous approach that touches on the common misconceptions that people still have about it. We’re thrilled to have had another opportunity to collaborate with the brand to work on a creative and slightly off-kilter campaign to highlight eBay’s unique positioning and remind French consumers of all the great products it has to offer,” says Fabienne Fiorucci Fouï, Creative Director at Artefact 3000.

🛠️ Credits 🛠️

Agency: Artefact 3000

Executive Creative Director: Fabienne Fiorucci Fouï
​Copywriter: Julie Cointy
​Art Director: Margaux Ferrand
​Strategic Planners: Jean Allary / Luca Turpin
​Agency Account Managers: Leïla Achour / Louis Perrot / Dorian Libet Descorne
​Client Account Managers: Ségolène de Noray / Alice Truong / Fabian Sautier
​TV Producer: Isabelle Ménard
​Director: Emma Benestan
​Photographer: Charlotte Abramow

Production: BIG
​Sound: Kouz

Formats: films (20 seconds, 15 seconds, 6 seconds), animated and static banners, large format outdoor advertising
​Date: from March 15th
​Channels: TV, digital OOH, outdoor, press and digital (YouTube, Meta, Pinterest)

About eBay ​ ​ ​

Founded in 1995 and present in France since 2000, eBay is a global online commerce leader that connects 138 million users around the world. eBay’s mission is to provide economic opportunities to individuals and businesses, connect buyers and sellers around their shared passions, and make a more equitable and sustainable economy accessible to everyone. For more information about the company, visit www.ebayinc.com/stories/news/.

About Artefact 3000

www.artefact3000.com — Artefact 3000 is the creative agency at Artefact.

Artefact 3000 is a future-friendly creative agency that combines creative talent with data expertise. For our clients: We see data as a powerful tool to build effective brand strategies and bring a creative touch to every step of the customer journey, from branding to performance. Through our creative culture: We take a positive view of the social and technological changes that are transforming our world, and we enjoy playing with them. In our organization: We work with the latest tools and techniques to ensure a fast, smooth and straightforward relationship with our clients.